The Independent

The Independent - www.independent.co.uk/life-style/food-and-drink

Independent 2016.05 The number of vegans in Britain has risen by a staggering 360 per cent over the past decade, making it one of Britain's fastest-growing lifestyle movements, according to a new report by The Vegan Society and Vegan Life magazine. There are now more than half a million vegans in the UK, typically city dwellers, aged between 15-34 and motivated by ethical and compassionate reasons. http://www.independent.co.uk/life-style/veganism-grows-by-360-per-cent-in-britain-david-haye-novak-djokovic-and-venus-williams-among-a7034031.html

Independend 2016.01 The latest GBK ad campaign shows how normal it's become to mock and persecute vegetarians. Over the last few years there's been a real push by the meat industry to make eating meat cool, hipster (see: pulled pork) and masculine http://www.independent.co.uk/voices/the-latest-gbk-ad-campaign-shows-how-normal-its-become-to-mock-and-persecute-vegetarians-a6820986.html

Independent 2009.07.12 The rise and rise of the vegetarian. Sausage, bacon and roast dinners, staples of the British diet, are on the wane as 'flexitarians' forgo meat By Susie Mesure http://www.independent.co.uk/life-style/food-and-drink/news/the-rise-and-rise-of-the-vegetarian-1742752.html